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SUN PROTECTION by Gerrie E. Summers. “Though most men are concerned with lung and prostate cancer, skin cancer is actually the most common and fastest-growing cancer in the US, with melanoma being the most serious form of the disease. Therefore, it is recommended that, during the summer, you wear protective clothing, avoid midday sun whenever possible because that is when UV rays are at their strongest, and use sunscreen on the body. The higher the SPF or sun protection factor, the more protection for the skin. And, don’t forget to use a lip balm with a sun protection factor between 15 and 30, since the lips contain very little melanin.” To protect you from the sun, California North offers sunblocks that are waterproof and sweat-proof. Titanium 15 Sunblock contains antioxidant ingredients and offers a SPF 15 sun protection to block out the sun’s damaging rays. Titanium 30 contains the highest recommended dose of sun-blocking agents for maximum sun protection.

Coast "Body Worship by Amanda Anderson. California North skin care products, available at fine retailers like Nordstrom and Sephora, are serious sun protection. The Titanium-30 Sunblock keeps the rays out, stays on under hot conditions, and won’t irritate even extremely sensitive skin."

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